Selling houses is not something most people do everyday,
so naturally lots of questions arise.
WHAT IS HOME STAGING?
Home staging is positioning your house for the highest potential sales profit by implementing strategic interior design and creating emotional connection points. Home staging is much like preparing your home for the "interview of a lifetime." Just as you would get a haircut, a new suit and get a restful night of sleep, staging puts your home in it's top condition. Staging is not decorating, and it's more than depersonalizing and decluttering — it’s designing the home for a top dollar sale by highlighting the positives, downplaying negatives and removing distractions.
WHY SHOULD I STAGE MY HOUSE?
Staging your can save you money by selling faster, selling for more money or avoiding a price reduction. Your house is among many houses on the market and buyers have a choice. When faced with comparable products, consumers tend to choose the product they emotionally connect to. Certified, professional stagers know what these buyers are looking for and what they will connect to and what will turn people away.
HOUSES NEVER NEEDED TO BE STAGED BEFORE, WHY NOW?
Increased mobile usage and social media has changed consumer buying habits. We all do things differently today — from ordering groceries online, to choosing hospitals to taking an Uber® instead of a taxi. 90% of home searches begin online. This, in combination with design influencers like Target,® IKEA® and HGTV,® buyers are more design conscious and have higher expectations than ever before. This makes staging and photography even more important for a top dollar sale.
STAGING CAN TRIGGER KEY BUYER EMOTIONS:
“It feels like mine.”
I will eliminate the feeling of
"this is someone else’s house.”
“It’s move-in ready.”
Simple touches can immediately give
the impression of a
“Rooms are just the right size.”
I can make rooms feel like they are exactly
the size and shape they should be.
“It has quirks but
Staging can help buyers “forgive" architectural issues such as narrow staircases,
low light situations
HOW MUCH DOES STAGING COST?
Staging costs varies by type and by company. Staging a vacant home is more expensive than staging an owner-occupied home. The least expensive service is a Staging Consultation, which is a DIY staging service. Staging your home is a small investment with a very high return. Statistics conclude an investment of 1-3% can yield an 8-10% return. A better question might be, How much does it cost me to NOT stage?