READY FOR FREEDOM, FLEXIBILITY & PROFITS?
Get the digital course that will put you on the super-highway to success.
THE DESIGNER'S BLUEPRINT:
Mastering the Consult-Driven
Interior Design Business Model
—
You deserve success!
$497 lifetime access
How do you measure success?
Freedom to work when you want?
A highly-regarded reputation?
Happy clients?
A six-figure income?
All of the above?
Then you're in the right place.
Whether you're a new designer, a student, a home stager or seasoned designer —
and you want a highly-successful consultation-based interior design business,
the Designer's Blueprint is for you.
Melanie is not holding anything back! You get access to all checklist templates, email correspondences, workflows, processes, programs utilized, marketing secrets, branding insights and more!
THE BEST INVESTMENT YOU CAN MAKE IN YOURSELF, AND YOU'RE BUSINESS, IS STARTING SMART—
WITH A PROVEN PLAN & STRATEGY.
Build A Solid Business Foundation
Every successful business has a solid foundation made up of four "Power Blocks"— in this Course, you will create yours, so you are set up for success from the very beginning.
Get Exactly What You Need To
Start Strong
A Consultation-driven business requires a higher quantity of clients, you will receive everything you need to keep people coming to you for your expertise.
Learn How to Stand Out
You aren't the only interior designer, or home stager in your area— you'll learn how to stand out from everyone else and make a lasting impression on those who you want to work with.
Learn What People Actually Buy
Do you know what people actually buy? Do you know what you are actually selling? This semi-counter-intuitive secret can skyrocket your business.
Perfect Pricing For Your Services
Pricing can be a challenge for most designers, here, you'll learn the strategies for deciding on a perfect price for your talent and expertise.
Create Packages That Clients Can't Resist
What happens when you create something some cannot say "no" to? They buy — they hire. Learn how to create something people cannot wait to have.
Craft An Unbeatable Client Experience
They say,
"You're only as good as your last Consultation."
So learn how to make it AMAZING.
Learn The Simple Sales Cycle & Have Clients Coming To You
How amazing would it be if you didn't need to chase clients?
You don't. You'll learn how to have them chasing you.
Plan For Growth, Diversification & More Profits
But wait... there's more?!
Yes, you can add income by diverting your offerings. You can design a business that suits your lifestyle.
At the end of the Course, you will have:
A comprehensive business plan and strategy to launch.
Including: branding, unique design services, fee structure, an amazing client experience, a proven marketing plan, a strategy for growth and passive income.
And the confidence and direction you need to launch your consult-driven business.
I have been asked over and over
about the secret to my success.
Since starting Happy Place Interiors in 2016, my business has been nonstop. Even during the pandemic, I was fully booked with more than 100 people on a waitlist—all for Interior Design Consultations. Consultations have always been my top service. In 2021, I streamlined my business to focus exclusively on Consultations.
But here’s a little backstory: before diving into the world of interior design, I spent over 20 years in advertising, marketing, and graphic design. I helped all kinds of companies launch, grow, and thrive. That experience taught me a ton about what it takes to build a successful business and attract the right clients. I’ve taken all that knowledge and blended it with my passion for design to create the ultimate business blueprint for you.
In this comprehensive The Designer's Blueprint: Mastering the Consult-Driven Business Model Course, I’ll walk you through how to build a business that’s flexible, freeing and attracts clients who can’t wait to work with you.
I know what it’s like to navigate the winding road of entrepreneurship, and I’ve learned some valuable lessons along the way. Instead of you having to figure it all out the hard way like I did, I’m here to hand you the shortcut to success! Let’s make your dream business a reality together.
THE DESIGNER'S BLUEPRINT
WILL TEACH YOU:
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The ultimate (and easiest) Sales Cycle to keep your calendar booked without creating a tons of content
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What makes clients so happy
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How to prove yourself online
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How to be the most efficient with your time and keep profits high (time is money!)
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What is worth investing in
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What to be aware of
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Essential tools of the trade
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Pricing strategies
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Getting repeat business
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Passive income
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Expanding your offerings with a la carte services
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How and why social media works — and doesn't
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Where to start and how to prioritize
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EVERYTHING you need to know to be very successful with a Consult-driven business model
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I will also share with you where I failed, what I did wrong and the mistakes I made — so you can learn from them and not repeat them
And more!
Melanie Zaelich, ASID & True Colour Expert™
Owner of Happy Place Interiors
GET CLIENT FEEDBACK LIKE THIS
Yesterday was amazing! I left the meeting so inspired and empowered. Thank you SO much!! — Rosie
Melanie’s consult visit was better than I could have imagined!! — Nicole
You are fantastic at what you do and you've helped me realize a dream that I couldn't have achieved on my own. – Michelle
LEARN EVERYTHING YOU NEED TO GET STARTED AND BE SUCCESSFUL
SECTION ONE
Create a solid foundation and brand with the Four Power Blocks of Success™.
Establish the essential cornerstones of your business by mastering the Four Power Blocks of Success™. This framework ensures your business starts with a solid foundation, aligning your brand, vision, and values to create a lasting impact in the marketplace. These power blocks will serve as the backbone of your business growth, setting you apart from the competition.
SECTION TWO
Structure Your Services and Fees to Attract Your Ideal Clients
Learn how to strategically design your services and pricing to attract the right audience. By aligning your offerings with the specific needs and desires of your target clients, you’ll position yourself as the go-to expert while ensuring profitability. We’ll also cover how to effectively communicate your value, so clients are excited to invest in your services.
SECTION THREE
Craft An Unbeatable Client Experience
Discover how to craft a seamless and unforgettable client experience that not only exceeds expectations but also inspires word-of-mouth referrals. From the first consultation to project completion, we’ll help you create a journey that leaves clients raving about your services and eager to recommend you to others.
SECTION FOUR
Master the AMAZING Simple Sales Cycle™ and Other Proven Marketing Strategies
Learn the most effective, low-effort marketing strategy—the Simple Sales Cycle™—that allows clients to come to you, eliminating the need for hard selling. We’ll also dive into additional marketing methods that amplify your reach and keep your client pipeline full, all while minimizing the time and energy you spend on promotion.
SECTION FIVE
Optimize Your Business for Maximum Efficiency and Freedom
Streamline your business operations to work smarter, not harder. Discover systems and processes that will maximize efficiency, reduce stress, and increase profits, giving you more freedom to focus on what you love. From project management to client communication, we’ll show you how to create a business that runs smoothly and profitably.
SECTION SIX
Plan for Future Growth, Diversification, and Increased Profits
We’ll explore strategies to expand your services and create multiple streams of income. This section will help you envision long-term success and greater freedom while ensuring your business remains profitable as it scales.
Finally, take your newly created Business Plan and launch your business!
THE BLUEPRINT WILL
Teach you what an Interior Design Consultation-driven business looks like, how to implement it, find clients, what technology to use, considerations of this business model, additional revenue stream options. It will cover branding, marketing and pricing too.
THE BLUEPRINT
WILL NOT
Teach you how to legally set up or start a business, it will not go into business status (LLC, SCORP, etc.), will not cover taxes or other business financials and considerations.
If you have been considering a Consultation-driven business model or are just interested in learning about it, OR, if you have a Consultation-driven business and you don't find it sustainable or profitable — or, if you have any of these questions:
• Where do I find clients?
• There are so many designers in my town, how do I stand out?
• How many clients do I need each year?
• Can't I just wing it?
• What do I need to have to conduct a really good Consultation?
• How do I know what people expect from me?
• Are there special programs should I be using?
• How can I make sure what I am doing is the best?
• Can I make enough money?
• How do I make sure I won't fail?
• Do I have what it takes to do this?